The science behind our solutions

hjerneforskning picWhen you’re happy, you…

  • are 31% more productive
  • 3x as creative
  • more innovative
  • have 180% more energy
  • sell 37% more
  • get over illness faster and have a better immune defense

Source: Stanford University, Harvard University, & Sonja Lyubomirsky 


valleyOur knowledge comes directly from Silicon Valley

New technologies and fMRI scans of the brain help to give us a new insight into happiness – and why it is crucial to success and high performance. Particularly the United States are well advanced at the major universities such as Harvard and Stanford – and figures from their studies speak clearly. New Ways of Working by Innovation Lab has partnered up with Dr. Laura Delizonna from Stanford University. Her courses are the most popular ones at Stanford – and when she is not at the university, she teaches both Google’s & Facebook’s employees personal about the personal mindset as the most crucial X-factor for success.

Several times a year we travel to Silicon Valley to talk to the people behind the biggest brands, to learn from their experiences and what it takes to succeed in the 21st century. We use our interviews from Pixar, Singularity University, Facebook, Zendesk, Google and many others, as an experienced foundation to implement change in the companies we work with.

We believe that the workplace builds a framework for happiness, but the responsibility lies within the employees. Therefore our efforts start with the personal mindset.


Both workplace and employees have a great responsibility for employee engagement and wellbeing. Individual happiness can be trained and improved permanently by using methods from neuroscience and about neuroplasticity.
Neuroplasticity is the brain’s ability to change – and you can use it to your advantage. When you do something new for about 21-28 days, you form a new habit. The Danish brand icon Martin Lindstøm’s brain research shows that humans carry around 250 habits per day – and happiness can actually be a habit. It is a way of thinking – and it can be trained and ‘hard wired’ into your brain by working methodically, so you consider positive, as a principle.


motionWhy exercise is crucial for your mood and your performance

30-40 minutes of exercise, 3 times a week provides the same brain-chemical power as the strongest anti depressants. (Tal Ben Shahar, Harvard University) Exercise has a huge function for your brain as it releases substances that stimulate your brain cells and strengthen connections in between them.

Exercise and your performance, memory and learning are very much connected – and you can actually heighten your creativity by 60% just by going (read the exciting Stanford article HERE). Then think about how to get exercise during the workday – which meetings could easily be walk&talks?

brain on exercise

With regards to exercise we work with questions and topics like:

  • What is exercise from a neuroscientific angle?
  • How much and what kind of exercise are required, to get the best out of it?
  • Exercise & stress
  • Exercise as a performance driver
  • Exercise, creativity & innovative potential: 8 every day methods


glæde gammel dameHow your happiness can become a habit

Professor BJ Fogg at Stanford University is a world leader in the field of behavioural science – and especially around habits. Particularly, he has become known for his ´tiny habits´- habits that take less than 30 seconds to complete, when performed directly after an existing habit. With the help of Fogg’s methods habit-building comes down to take only 5-7 days. By introducing a new habit in the very smallest possible version and going with it, we train the habit around the habit, instead of the volume of the desired habit. It may sound a bit complicated – but in reality it can be simple to build new habits.

With regards to habits we work with questions and topics like:

  • The DNA of a habit; motivation, trigger and ability
  • Habits on a physical level – neurological structures of habits in the brain
  • Inspiration for tiny habits
  • Habits and everyday thinking: what would you like to change?
  • Break up: what habits do you want to get rid of?


sleepHow your sleep boosts your happiness

You have probably heard that 7-8 hours of sleep are good for you. That is true. Your brain recovers while you sleep – and this is really important for your level of happiness the day after. In fact, you are about 30% less happy on days where you have slept too little, according to the world’s largest collection of data around happiness from Harvard. 30%!
When you use your computer and phone in the evening – remember to turn the blue light off. Blue light from the screens prohibits your brain from producing melatonin – which helps you to sleep properly. And that messes with your mood.
We love the app f.lux to the computer – and for the iPhone, the new update ‘Night Shift’ helps.

With regards to sleep we work with questions and topics like:

  • What happens when you sleep to little?
  • Sleep and your performance
  • The 5 best sleeping hacks
  • Perfect your sleep
  • A nap in different ways – advantages from 10, 20, 30, 60 minutes sleep


readsMore exiting reads

Do you think all of this is interesting? Great!
Our keynotes and programs combine amongst others the above fields – according to your points of interest. If you want to have a chat about how you and your colleagues can implement new ´brain hacks´at work, then catch us right here.
If you want to keep reading – take a look at our recommendations for good reads.


  • Happier, af Tal Ben Shahar
  • The happiness advantage, af Shawn Achor
  • 10% Happier, af Dan Harris
  • At tænke hurtigt og langsomt, af Daniel Kahneman
  • The Myths of Happiness, af Sonja Lyubomirsky
  • Before Happiness, af Shawn Achor
  • Recepten på lykke, af Jesper Bay
  • Man´s search for meaning, af Victor Frankl